Fast Food Industry

I reference depute fodder and Agro occupation Monitor, October 2001 Company websites News articles One testa manpowert to the windows of fortune and growth in the industry is the rise of mango nasal, the countrys luxuriantest growing barrierbecue ready feed chain, which after only eight years, is already 390 stores strong as of July 2011. Despite the presence of industry giants and having been established first in the Visas, mango nasal has shown that there is enough room for new players given the correct product at the right price. As in the past, Jollied sensed an opportunity and acquired a controlling sh are of Mango nasal.On the other(a) hand, Jollied sold its livery business unit and stopped operations of its carrier-inspired provender chain Mango Epee stores, which will eventually be converted to its other brands. Owing to the everydayity of hot chocolate hops and the Filipinos growing penchant for drinking coffee, Jollied too entered the coffee cop business t hrough a Korean-based restaurant brand, Cafe It-ammo. It was launched in 2010 and has already three branches pass Goleta and coffee in a business as a strategy to gain market share and offer a less expensive but quality coffee experience.Most of the other major(ip) players in the industry eat up overly expanded led by Pizza Hut, McDonalds, and Shakes. Some Jollied mandolins stores in Metro Manila are undergoing inspection and repair to improve store appearance/image and better serve its customers. complainer many KEF slowed down partially due to the effects of the Asian pecuniary crisis to the Armco Group but it has since rec everywhereed. In 2008, Armco acquired Tokyo Tokyo, the countrys leading Japanese fast-flying(a) sustenance chain. Armco withal owns the master franchise of Mister Donuts in the country which has over a thousand shops nationwide.Products, Variety, and Value-addition The major traditional types of fast fare set up are still the hamburger durance, squawker houses, pizza/pasta parlors and Chinese forage durance. However, other fast food manacles are familial up interchangeable the donuts chains, coffee shops, barbecue houses, bakeshops and Filipino food chains. spell the food offerings in fast food stores are essentially inwardly the type for which the chain was established, the available products are already a mingle of food items wherein the banner product may non be the approximately popular. Jollinesss Chickenoh, for instance, may be as popular if not more popular than its Hamburger.It also has Filipino dishes the likes of beef tap (smoked beef),longhairs (local pork sausage), and kinky Bangui (militias). Chocking, a Chinese fast food, has also Filipino food like benevolentness, kangaroo (water spinach), longhairs, beef tap and halo-halo. McDonalds, a burger chain, also has longhairs in its menu. roasted chicken chain Kenny Rogers, for its part, offers other food items for the wellness conscious like roast chic ken, healthy plate, naughty protein meal, high fiber meal, low gram calorie meal, grilled chicken/sausage/fish meals, and ve beatable salads.KEF, Pizza Hut,Shakes, and Wends also have vegetable salads in their menu. Wends was first to offer a salad bar and the first fast food to enter into a memorandum of stipulation with the Department of Health in support of its Healthy Lifestyle Campaign. on that point is also continuous new product development eke Cuffs Double polish (all-meat, no-bun sandwich), Wends shrimp sandwich and abstractor, Showings Chinese-style fried chicken, and Jollinesss crunchy chicken burger, sweet and sour meatballs and chicken nugget crunchers.Part of product development is seasonal offerings especially during Lent, when people try to fast and abstain from meat. Some products that come step forward at this time are tuna pie and fish twister. Other than the product mix and variety, fast food chains also offer affordable alternatives for the budget-conscious . The price of the budget items piece of ass range from a low of POP. O for a Burger McCoy or apple pie, POP. O for Jollinesss beef with mushrooms and rice to a high of POP. O for Cuffs screaming Slit Meal of I-piece chicken, rice, and regular drink (Table 3). Table 3.Value for M bingley Food Items, July 2011 Company I Budget Food Items I Price (PH) I Jollied I Rice Meal errs, Value Meals 39. 00 55. 001 Chocking I Value Kings, jazz group Kings 1 29. 00-87. 001 Mango nasal I Slit Meals, Built Meals 49. 00 McDonalds I Value Meals, Massacre Meals, Everyday Massacres 25. 00 55. 00 KEF I wow Burger, wow tear Meals 1 30. 00-89. 001 Wends I super entertain Menu 37. 0 62. 001 Source Company websites internet search Over the years, fast food chains have also added a new value to their relationship with loyal customers with the use of patronage cards.Some of these cards include Shakes Pizzicato Supercargo, Pizza Huts bay wreath card, Angel Pizzas Privilege card, mandolins Midn ight card. For the pizza chains, the card allows the customer to buy one box of pizza and take one box for free. On the other hand, the Midnight card allows customers to get free items on orders from 1201 am to 359 am. The promotions are valid only within a cocksure period. A Still Growing Industry A number of factors and strategies, both(prenominal) external and internal to the fast food industry, are contributing to its move growth.Boos The growth of the business process outsourcing (BOO) industry has enhanced the eating out habits in the country as Episcopalian have a 2417 execution schedule. Major fast food chains have adapted to this ever-changing lifestyle with a 2417 restaurant business hours in strategic locations closemouthed to the Boos. McDonalds and Wends were one of the pioneers in the 2417 delivery service. Given the company websites, there is also the facility of ordering on line and allowing fast foods in back and Twitter.Locations expansion of malls and superm arkets around the country is another plus factor for the fast food industry. The on-going and planned Allay, Purebred, Robinsons, Shoppers and SMS establishments will be providing the space and foot duty for the fast food chains expansion. Pricing Value pricing or value meals will continue to be a strategy for fast food chains, as surveys still indicate low prices as a tenableness for choosing a fast food restaurant. Another price proposition is the countless rice promotion of nearly stores like Mango nasal, Tokyo Tokyo, and recently, tropic Hut.Movie tie-ins Another strategy to stimulate frequent store visits is the fast food tie-in promotion of hit movies with the offering of limited edition gadgets, collectibles, and food items like Captain America in Jollied and Dunking Donuts and Transformers in KEF. McDonalds is also offering Coca Cola piece of tail glass collectibles. Branding Fast foods also use a sort of multiple-branding to draw more customers by offering a large num ber of items whereby several fast food chains are located side by side. This is the case of Jollied beside Chocking, Greenwich, and Red Ribbon.Chains like the Armco group have also started co-branding where a Mister Donuts kiosk is in a KEF store. Bank tie-ups As a meaner to increase patronage of quote cards, companies like the Bank of the Philippine Islands, Banc De ROR, and Metronome have tied-up with almost fast food stores where customers can redeem promotional freebies based on amount charged to their credit card. The fast food stores include Jollied, Chocking, Mango nasal, Backlog nasal, Goldbricks, Greenwich, and Pizza Hut. This win-win dodge is expected to enhance repeat usage for credit card companies as well as increased sat food store visits.Value propositions some fast food stores provide newspapers and free Wi-If internet connection. Many chains are also remodeling their facilities expanding their selection of desserts, beverages, snacks and breakfast items adding gri lled items reducing dilate and sodium and catering to customers with diabetes or gluten intolerance. Some chains, particularly in certain countries, are also catering to a broader range of customers with hall-only or cosher food in their menu. Major companies have also set up foundations which implement their corporate social responsibility initiatives.Prospects There is a sight of optimism and positive outlook as expressed by major players. Jollied Foods mickle has revised its target upwards in 2011, and plans to open 160 stores in the country across all its brands. The company is looking at a 12-15 percent growth for the year with expected brisk sales and spurn raw materials cost, and provided there will be no major spikes in inflation and petroleum prices. Mango nasal for its part is targeting to hit five hundred stores by 2012. McDonalds is planning to build 20-30 stores every year in the beside five years.For instance, artificial strawberry flavor food The regular enjo yment of Junk food is the leading factor in obesity and trim burthen. Obesity is second only to smoking as a ca-ca of death in America. 46 percent of Canadian adults are both overweight or obese, with obesity in children increasing threefold over the past two decades. Consumption of soft drinks containing sugar has been linked to weight gain and an increased risk for development of character reference 2 diabetes. Studies have revealed that obese people have wick the rate of chronic health problems as people of normal weight.This includes 100-percent great(p)er chance of developing Type 2 diabetes, 50-percent increased likelihood of developing heart disease. Obese men are nearly 90 percent more likely to get colon cancer. Junk food diet is a major fare of heart diseases. High cholesterol resulting from Junk food puts undue falsify on the liver, causing long-term damage to this essential organ. Research has suggested that diets high in fat may also impair essential encephalon functions, like concentration and memory. The nun food facts round soft drinks but are alarming.Fast Food IndustrySharp makes use of spokesperson in Berger Queen in several body paragraphs. Her overall thesis is that McDonalds really isnt that bad of a job and shes actually enjoyed it, so when she went from a pre-med major to an English major, her life did not get any worse. In paragraph two, she again uses narration, as in paragraph three. In paragraph four is where Sharp begins to utilize congresswoman to back up her points. The issue sentence, respect for the workers of the fast food industry is lost among most adults is back up by several examples, one being, big(p) men driving Lincoln Town cars have bickered with me for five proceeding over a measly ten cent increase in the price of an egg mcmuffin.Paragraph five goes into further illustration of the point made in paragraph four. Paragraph six also uses illustration. The topic sentence, A small portion of our patrons a re so confused that there is really nothing to do but wait for them to leave is supported by, my most prominent exampleis the infamous snack attack lady, who uniform hotcakes and sausage during our 90-second- guaranteed-service hour and then ate her breakfast right outside the drive-thru window. Paragraph seven also incorporates illustration. The topic sentence, there are some great customers out there is supported by the explanation of those great customers and what they do, If I missed a day of work, I would return to inquiries about my health and concern that all was well.The first paragraph is a news report and uses dialog to express her point and to draw the reader into the story