Financial perspective Essay

As seen quietusd visiting cards does non totally slackness financial measures of public presentation. Thus, timely and accurate data is essential to the successful implementation of balanced scorecard. This implies that handling and treat of financial data should be swift and centralize perhaps fully automated. The financial data should be integrated with corporate databases and especially data regarding risk assessment and cost benefit analysis (Stewart, 2000). attainment and growth perspective This category recognizes that people atomic number 18 the only repositions of knowledge i. e. people posses intangible additions of the gild.In this information age intelligence is the heart of organization success and wherefore Ned to delay continuous schooling through affianceee training. This is because technology changes rapidly as aloes people exiting an organization for greener pastures. (Lipe & Salterio, 2000) As a result, corporations acculturation and attitude sine qua non to be shaped to ensure that people within the organization pursue self-improvement and reverse brain drain to other companies. The cost of recruitment and training people is usually superior and measures of allocating the funds to reap maximum benefits need to be developed.Knowledge sharing is equally important. Notably not all training renders to learning but the most effective learning occurs, using mentors and group discussions and confabulation within the organization. Intranets may contribute towards facilitating communication and learning (Norton, 2001) Process perspective This category identifies two kinds of summons within the business one, the mission oriented unconscious processes and two the support process. Support processes are repetitive in nature and nature and hence easier to measure on the other hand mission oriented take up government offices and hence difficult to measure.Attention to these perspectives enables managers to know how well the operations o f the business are and whether they are in tandem with customer requirements and expectations. (Kaplan & Norton, 1996) Problems associated with financial measures. The move to adopt the balanced scorecard at Intel has been triggered by the inefficiency of financial measures to link corporate system and goals to measurement it ahs been difficult for Intel to link the strategies utilize in posit marketing and advertising campaigns to the effects or anticipated results. Thus a shortfall in gauging performance has been experienced..As pointed out, Intel faces strong competition from Microsoft and there has been to re-strategize its operations in swan to gain competitive reinforcement and adopt with the changing technology. The previously used financial measures are outdated as the PC exertion how shifted from the industrial age to become more knowledge based. White previously, Intel focal point of the fraternitys belongings equipments and plant was adequate to accord the compa ny competitive edge, now a days the intangible asset i. e. the employees knowledge plays a enormous role in ensuring that Intel stays ahead of its game.The companys income statements, and balance sheets are still used to capture revenues and profits but they still account very little to the companys market apprize hence the need for balance scorecard. The balanced scorecard becomes handy for Intel to link its strategy i. e. deploying its intangible assets to the companys goal i. e. dominate the PC industry. The job of financial measures utilized at Intel is its failure to measure how effective customer relationship operating process product innovation skill of the workforce culture and other variables are in contributing to the companys goal of maintaining pull in the PC industry.The financial measures i. e. balance sheets and incomes statements fail to assist management describe its asset and link it to strategy and goal. The pitfall of this measure is that without a clear de scription of the state of affairs and the companys possessions in terms of assets then it is difficult to know what to manage or measure. Recommended heading and implementation of Intels balance scorecard Intel balance scorecard design allow incorporate strategy aimed at increasing the companys revenues by twenty percent in a blockage of 18 months.In order to do so the balance scorecard components will be used in designing the strategy. The invaluable contribution of the employees at Intel is recognized in this design. They contribute indirectly to the companys revenue investment in the employees will improve their functional competence and hence jot to better quality products and innovations hence greater customer satisfaction. This satisfaction in turn will translate to higher sales and thus append in revenue and profit margins. Rewards systems for hardworking employees will be given in form of cash incentives and recognition awards.More importantly, dead wood employees will not be retained in the company, as they are liabilities to the company. The workplace culture and climate will in any case be representative of the companys goal hence performance appraisals will also be used to boost hard work. The no-office policy at Intel will be retained in order to ensure equality among the companys employees. Communication and knowledge sharing will be boosted by upping Intel intranets and using monthly meetings in departments to reach this end.Intel will have to upgrade its internal processes to improve its customers and shareholders satisfactions hence achieve revenue. The way to do this will be by availing its microprocessors speedily to its customers at the time when needed. Intel will need to keep track of releases of operating systems by software hence increase sales and revenues. Intel should also develop new products and services that are relevant to meeting customers wants and needs. Perhaps, there is need to identify new markets in order to broade n its customers base also promote satisfaction among customers.Grievances and complaints will handle with immediacy and accuracy. Additionally, Total quality management and zero tolerance production techniques will be used in its manufacturing plant to ensure that consignment delivered to customers have zero defects. Intel will also ensure that it exercises social responsibility and that its activities benefit the greater society and dont harm the immediate environment. The customers perspectives components of Intel balance scorecard will work towards creating a image of value and distinction in its customers.Intel will achieve this by incorporating a mix of different products and service that uniquely identify the customers to the company. Intel will sustain tightfistedness with its customers by being a representative of the customers diverse traits. It will ensure indiscriminate customers service to customers disregardless of race, gender or religion its branding and advertiseme nt campaigns will be acceptable to the customers. Intel will employ competitive pricing to attract and retain customers. At the same time Intel will assure great performance and auxiliary features in its products so that customers get value for their money, hence boost revenue.Delivery lead times will equally be reduced by half in order to advertise customers to buy more from them. The financial position of Intel will be influenced by the effects o customers internal process and the learning perspectives of the companys workforce. Ultimately, if the positive changes on these sections are effectuate then the company will realize profitability and increased revenues. In effect, the companys value in the eye of the shareholder will also improve, more to that an increase in company assets value will be evident.